Stop Designing Random Patterns. Start Building Collections That Sell.
The complete framework for creating cohesive surface pattern collections that licensing buyers, agencies, and retailers recognize as professional work worth buying.
You create beautiful individual patterns. You post them on Instagram. You add them to your portfolio. And licensing opportunities stay out of reach.
The problem is not your design ability. Licensing buyers, agencies, and retailers do not license individual patterns from emerging designers. They license collections that solve product development problems.
A collection is not just patterns that share a color palette. It is a strategic body of work with visual hierarchy, intentional scale variation, clear pattern roles, and cohesive design language. It signals that you understand how your work will be used in production.
Without collection thinking, your portfolio looks like an archive of experiments. With it, your work reads as professional, adaptable, and ready for commercial application.
The SPD Working in Collections Playbook gives you the complete system for building professional surface pattern collections that licensing buyers, agencies, and retailers recognize as commercial ready work.
This playbook is all about business strategy including some design principles. You will learn how to think like a buyer, structure collections strategically, and build a body of work that generates long term income.
WHAT YOU GET
• Collection structure frameworks including hero, coordinate, blender, and functional pattern roles
• Color system strategies that create cohesion without boring repetition
• Design language principles for maintaining consistency across multiple patterns
• Scale variation tactics that make collections adaptable across product types
• Commercial viability checklists so you know when a collection is ready to pitch
• Channel specific adaptation strategies for licensing, Etsy, and direct client work
• Case studies breaking down strong versus weak collections with clear explanations
• Collection coordination checklists and strategic planning worksheets
WHO THIS IS FOR
THIS PLAYBOOK IS FOR YOU IF
• You can design beautiful individual patterns but struggle to create cohesive collections
• You want to pitch to licensing buyers but lack collection ready work
• Your portfolio feels like a random assortment instead of strategic body of work
• You need frameworks for color systems, scale variation, and design language consistency
• You want your work to read as professional and commercial ready
THIS IS NOT FOR YOU IF
• You are a complete beginner who has never created surface patterns
• You want step by step design tutorials instead of strategic frameworks
• You only sell on Etsy and have no interest in licensing
• You prefer creating random patterns over building cohesive bodies of work
Stop creating random patterns and start building strategic collections that open licensing opportunities and position you as a professional surface pattern designer.
Get The SPD Working in Collections Playbook today and transform your portfolio from an archive of experiments into commercial ready work.