Build a sustainable surface pattern design licensing business with SPD FOUNDATIONS course and ongoing expert guidance. TAPESTRY combines comprehensive business strategy training designed to help you gain traction faster by avoiding costly mistakes.
TAPESTRY's Value Proposition: 3-5 Years of Learning in 18 Months
The Reality Without TAPESTRY
Most self-taught surface pattern designers spend 3-5 years figuring things out through:
- Trial and error with pricing (costly mistakes)
- Scattered learning from free content (incomplete foundations)
- Wrong niche positioning (wasted portfolio work)
- Client relationships that drain rather than sustain
- Business mistakes that could have been avoided
- Reinventing wheels that already have proven solutions
That's 3-5 years of income you're NOT making while you figure it out.
The TAPESTRY Acceleration
TAPESTRY compresses that timeline to 18 months by giving you:
Immediate clarity instead of years of wandering
- Know your exact growth stage from day one
- Start with the right foundations for YOUR situation
- Skip the "what should I learn next?" paralysis
Proven systems instead of reinventing everything
- Business frameworks that already work
- Client management systems tested over decades
- Pricing strategies that reflect real market value
- Portfolio structures that actually sell
Strategic sequencing instead of random learning
- Each stage builds deliberately on the previous one
- No gaps in your business foundation
- No backtracking to learn what you missed
- Progressive mastery instead of patchwork knowledge
50 years of professional experience condensed into actionable stages
- Lessons learned from my Color Me Beautiful certification
- Insights from makeup artistry for major networks
- Color theory teaching refined over decades
- Corporate America business acumen applied to creative work
- International market understanding
What 18 Months in TAPESTRY Looks Like
Months 1-6: Foundation & Positioning
- Complete your Explorer and Specialist stage work
- Establish your IKIGAI and business fundamentals
- Build professional portfolio structure
- Define your niche and market position
- Set pricing that reflects real value
- Instead of: 12-18 months of trial and error
Months 7-12: Professional Practice & Client Work
- Master Professional stage content
- Implement client acquisition systems
- Establish sustainable business practices
- Build repeatable processes
- Create consistent revenue streams
- Instead of: Another 12-18 months figuring out how to actually make money
Months 13-18: Authority & Scale
- Begin Authority stage work
- Develop thought leadership positioning
- Scale what's working without burning out
- Build systems that support growth
- Position for long-term sustainability
- Instead of: Years of struggling to move beyond survival mode
Why This Compression Is Possible
Complete, Not Piecemeal You're not hunting for the next piece of the puzzle. Everything you need is sequenced and ready.
Business-First Focus 70% business strategy means you're building the foundation that actually determines success—not just making pretty patterns.
Realistic, Not Magical This still requires your consistent work. But you're working WITH a proven roadmap, not wandering in the dark.
Stage-Appropriate Learning You don't waste time on Authority-level content when you're an Explorer, and you don't get stuck in beginner mode when you're ready to scale.
The Math That Matters
Option A: Figure it out alone
- 3-5 years to sustainable business
- Countless costly mistakes along the way
- Income you're NOT earning: $75,000-$150,000+ (at modest $25K-$50K/year once established)
- Frustration, burnout, potential giving up
Option B: TAPESTRY acceleration
- 18 months to sustainable business foundation
- $97/month × 18 months = $1,746 investment
- Start earning 2-3 years SOONER
- Avoid expensive mistakes
- Build it right the first time
The real question isn't "Can I afford TAPESTRY?"
It's "Can I afford to spend 3-5 years figuring this out alone?"
The Honest Truth
Will everyone achieve this in 18 months? No.
Your timeline depends on:
- How consistently you implement
- Your starting point and available time
- Whether you follow the stage progression or skip around
- Your willingness to do the business work, not just the creative work
But TAPESTRY gives you everything you need to compress that typical 3-5 year journey into 18 months if you do the work.
Without it? You're back to the 3-5 year timeline with no roadmap, no systems, and expensive mistakes along the way.
Telva Chase has been chasing color and creativity for nearly five decades—a pursuit that's taken her from studying with the Bay Area Figurative Movement as a child to teaching surface pattern designers how to turn their artistic vision into sustainable income today.
As the founder of Telva's Toolbox and author of The Solopreneur's Guide to Surface Pattern Design (Volumes I and II), Telva combines her deep expertise in color theory with an entrepreneur's practical wisdom. Her journey reads like a creative odyssey: from Color Me Beautiful consultant in 1980s England to makeup artist for Vidal Sassoon and cable networks like HBO, from teaching color theory at prestigious art schools across England to helping today's designers navigate the business side of beautiful patterns. Through her design studio Truffle Art Design, Telva creates intricate patterns for fashion and home decor, blending traditional watercolor techniques with digital innovation.
When she's not designing bold prints for menswear or mentoring fellow artists through Telva's Toolbox, you'll find her quilting, coaxing hydrangeas to bloom, or exploring new corners of the world—always with an eye for the next pattern inspiration. Her approach to teaching mirrors her design philosophy: practical advice delivered with warmth and just enough wit to make the business of creativity feel a little less daunting and a lot more joyful.