WHO THIS IS FOR
Designers who went into surface pattern design for the pattern part, not the invoicing part, and now find themselves quoting jobs, writing licensing terms, and answering client emails with no formal training in any of it.
WHAT'S INSIDE
• Deck 6, SPD Glossary, 44 cards
• Deck 9, Art Licensing 101, 40 cards
• Deck 13, Portfolio Strategy, 40 cards
• Deck 14, Pricing Your Work, 40 cards
• Deck 15, Client Communication, 40 cards
• Plus Deck 21, When You're Stuck, free
WHY THIS MATTERS
Knowing the difference between a licensor and a licensee, or what a royalty structure genuinely implies, changes how a contract negotiation goes. Knowing how to price a job, structure a portfolio, and answer a client email without either overselling or underselling yourself changes how the whole business runs. These five decks are the business literacy most design educations skip.
WHAT YOU'LL WALK AWAY WITH
Working fluency in licensing terms and royalty structures, a pricing approach you can defend, and client communication habits that make you sound like someone who has done this before, because after this deck, you have.