If marketing feels like shouting into the void or scrambling to “post something, anything,” you’re not alone. As a solopreneur, it’s easy to fall into the trap of either doing too much at once or nothing at all—and neither feels great. That’s why I created this Week-by-Week Marketing Strategy: to give you a clear, manageable path to stay visible and intentional without burning out.
Each week is broken into bite-sized tasks you can actually follow through on—even during busy seasons. Whether you're launching a new collection, refreshing your portfolio, or simply trying to stay consistent, this guide helps you focus your time and energy where it counts.
Want the full picture of how marketing fits into a sustainable creative business? My book, The Solopreneur’s Guide to Surface Pattern Design, is now available on Amazon. It covers how to market your work, pitch to brands, price your art, and build a career that reflects your goals and values. It’s built for creatives like you—no fluff, just what works. (Downloads are available here for less!)
Marketing doesn’t have to be intimidating. By breaking it down into actionable steps and staying consistent with your efforts, you’ll see your designs reaching the right audience in no time. Remember, marketing is an ongoing process that evolves as your brand grows. Start with a few simple steps each week, and before you know it, you'll have a marketing system that works for you.